Neil Raj

Content Marketing Journal Tough economic times are forcing many companies to shift their advertising from traditional print and television to less expensive, more efficient online media outlets. However, before companies dive in they should have a clear strategy to make sure they get the best return on their investment. The following tips from AdCommunal Inc., a leading online ad agency network, will help companies large and small as they venture into the world of online advertising.   Top 10 Tips for Advertising Online in a Bad Economy:   1.   Understand your audience. Choose an advertising approach that best suits your goals, and select an agency that can deliver to your goals. 2.   Pay for leads, not impressions or clicks. The best way to do this is through a performance-based program where you pay a set amount per lead generated; regardless of how many times the ad... (more)